Mark Logan
Founder and Chief Collaborator
Mark Logan
Mark Logan is the Founder and Chief Collaborator at idealect. Prior to launching idealect in 2018, Mark founded and led Moonshot, the innovation lab at Barkley. At Moonshot, he led the innovation practice for Barkley blending human-centered design methods and emerging technologies to create distinctive brand experiences and innovation culture programming for partners and clients. Mark helped Barkley earn AdWeek’s Inaugural Project Isaac award for Best Practices in Innovation Management as well as favorable recognition from industry analysts such as Forrester. Before joining Barkley in 2005, Mark founded internationally acclaimed digital agency, lookandfeel new media in 1996. He has twice been named among Kansas City's Top 50 Technology Leaders by the Kansas City Star. Mark is active in the Kansas City equity community, serving on the Community Advisory Board for the KC Racial Equity Initiative. He has earned certifications in Data Science from UC Berkeley and a certificate in Diversity, Equity, and Inclusion from the University of Wisconsin in Green Bay.
Ghadeer M. Garcia
Partner & Sr. Consultant
Ghadeer M. Garcia
Ghadeer Garcia is a longtime advocate for diversity, equity, and inclusion. She led a nonprofit tasked with changing the face and voice of the marketing and advertising industry and was also trained and worked alongside Kansas City’s top DEI innovators. Ghadeer, or Gigi as she’s affectionately referred to by her loved ones, believes in deliberate and purposeful action to create necessary change which is why she is so passionate about her work. Ghadeer’s strengths lie in making connections across communities and networks to create solutions. Not only is she a serious networker, she’s also a fun-loving theme party thrower and mom to two amazing teenagers.